Shark FlexStyle helped launch Shark Beauty into the styling category. To keep the momentum going, the brand took to the streets of NYC with a bold takeover. I developed the campaign line “Unwrap Something Different”, a pointed, playful nod to Dyson’s Airwrap, and partnered with the team on copy and messaging across the work.
In 2025, Shark Glam debuted with the creative platform “When Air Is Not Enough,” a cheeky challenge to Dyson’s Airwrap. I partnered with the team to support the launch and ongoing marketing with copy across OLVs, web, email, and brand-level messaging.
