WHATSAPP | ALL YEAR LONG
As a part of WhatsApp’s initiative to celebrate and highlight underrepresented communities and diverse cultures throughout the year, our team created the “All Year Long” social media campaign, spanning bespoke poetry, Q&A interviews, business spotlights, and more.
ALL YEAR LONG COVER
YRSA DALY WARD
SIMPLY SAYO
SOPHIA THAKUR
WA_MENSO
WHATSAPP | ALWAYS ON | GLOBAL PRIVACY
Privacy and a safe space to share and connect with people is the most important feature for users and community. To translate the technical jargon of end-to-end encryption in an easy, relatable way, our team created a range of social content.
Partnering with BBDO, we created a social-first campaign to support a global privacy launch, using humor and meme culture to make the message more relatable and shareable.
As a From concept to execution, my team and I brought this idea to life: Kamala Khan interviewed via WhatsApp after hearing about her role from her grandmother, blending fandom, family, and her hero origin into one story.