OLAY | It’s gotta be the whips

To bring Olay Whips’ signature light-as-air texture to life, we leaned into comedy, creating a series of short YouTube films built on one idea: the feel is so irresistible, it makes you act a little unhinged. Each spot turned everyday moments into awkward, offbeat scenarios, with characters unable to stop touching, lingering, or obsessing over that impossibly soft finish.

The series drove over 1.8M views and engagement rates above 4%, outperforming brand benchmarks and proving that a tactile product story could be just as entertaining as it is persuasive.

Agency: Saatchi & Saatchi | Senior Copywriter: Melissa Napoleon| Senior Art Director: Emily Shaw
Director:  | | Editor: Sarah Harvey