OLAY | Rise Up

Think more money means more power? Olay set out to prove its worth in hydration, not in dollar signs. It takes 5 jars of $400 fancy cream to stack up to 1 jar of Olay Regenerist. 

Agency: Saatchi & Saatchi | Senior Art Director: Emily Shaw
Director: Paola Kudaki  | | Editor: Holle Singer @ Consulate