Shark Beauty – FlexStyle NYC Takeover
Shark FlexStyle was the product that put Shark Beauty on the map. To keep it front and center, we made it impossible to ignore.
We launched “Unwrap Something Different” with a targeted NYC takeover just outside Dyson’s HQ.
I developed the campaign name and partnered with the team on messaging and social assets through that helped carry that momentum forward across year-round drops and campaigns spanning social, retail, and CRM.Shark Glam launched in 2025 with a clear point of view: “When air is not enough.” What started as a sharp, category-challenging idea carried through every touchpoint. I helped translate that voice across film, digital, and retail.
For the launch of FacialPro™ Glow, I helped bring the creative to life across every touchpoint, from social and email to web and in-store.